Laken USA
- The homepage was designed to emphasize Laken's top-of-the-line bottle quality and showcase the range of products.
- By building the site on an easy-to-use content management system, Laken has the ability to edit existing products and add new ones to their online catalog.
Overview:
For almost 100 years, Laken has been making premium metal bottles in its Spanish factory. In 2007, the company made the bold move to break into the US market and move beyond Europe. Given the current water bottle craze and concerns about plastic water bottles being harmful to the body and the planet, Laken was poised to make a big break through.
Challenge:
LakenUSA
needed a site that would allow them to blog around current water
bottle issues, showcase its products, and list its US dealers. Ranking
well for keyword searches around Bisphenol-A (BPA) and water bottles
was crucial. (BPA is a chemical found in many metal water bottle liners
and may have harmful side effects).
In
addition, LakenUSA makes a range of great products beyond water bottles
- travel mugs, insulated containers, kids bottles, and a line of
Japanese bento lunch boxes.
Solution:
Digital Wax Works crafted a custom designed website and built it out on the Wordpress blogging platform. This allowed the team at LakenUSA to hit the ground running with their blog and also integrate easily into various social media outlets like Twitter, Digg, and Facebook.
Results:
In the late summer of 2009, one of Laken's major competitors admitted selling BPA-laced water bottles. LakenUSA took to the web and leveraged its blog to communicate directly to consumers, journalists, and bloggers. The company has seen a significant spike in its traffic and is ranking well for various keyword searches around aluminum and BPA free water bottles.
