You might think that digital marketing just entails managing social media accounts or PPC advertising campaigns, but that is far from the whole picture. Digital marketing encompasses social media, PPC, and all other forms of digital promotion. Also known as search engine marketing, SEO, or internet marketing, this type of marketing plays an increasingly important role in today’s business environment. Customers hop on their phones, iPads, and PCs when looking for products or services to satisfy their needs. To set your brand apart in the digital landscape and get noticed, you must have a solid marketing strategy in place.
Digital Wax Works is a blog on all things digital, with a focus on marketing. From recommended resources for monitoring your traffic to tips on crafting content that converts, we have everything you need to build an online marketing strategy that works!